W3B News Article
W3B Client
16 Oct 2006
Virtual Profits- Controlling Costs is Key
All Companies want to create the largest profit in the shortest period of time. To accomplish this, operating costs must be kept to a minimum without compromising the ability of the business to operate effectively on a day-to-day basis. Certainly, no business can afford to pay more than is necessary for operating costs. By the same token, no business can afford to spend less than is required to ensure that the first impression is one which represents the best impression, in particular, in a competitive business environment.
So, How do we minimise costs when sophisticated infrastructure, technology and a prestigious business identity are mandatory, albeit expensive, requirements in achieving a substantial degree of competitive advantage?
We small to medium size companies have an even greater need if we are to remain profitable and viable in a marketplace in which we compete with more established and generally larger competitors who have deeper pockets for office infrastructure, perception marketing and communication services?
The answer is now being echoed across international borders as small to medium size businesses are faced with competitng head to head with global giants for business in local markets. Outsource.
In this sense of the word, outsourcing relates to human resources, physical resources such as office premises, and technical resources such as communications systems and intranet facilities. The “One Stop Shop” for this pool of resources comes in the form of the Serviced and Virtual Office concept.
Available in many forms the Virtual Office concept in particular has realised exponential growth in the last five years. This growth is due primarily to the influx of home based office businesses and a growing trend of larger companies to incorporate telecommuting into their workforce in particular in satellite markets where they have no need for permanent office space or the associated expense.
Make no mistake, the SOHO market is by far the fastest growing sector for Virtual Office uptake. And we are not talking about the internet businesses you see all over the web but instead highly accomplished seasoned professionals, (aka- corporate drop outs), who now offer their services as consultants in their respective fields.
These individuals are a growing new breed of highly educated, business and technology savvy executives who have found that the outsourcing of the required technology, real estate requirements and human resources to a Virtual Office provider is not only less expensive for them but also a smarter choice as outsourcing relieves them of the financial obligations of maintenance and upgrades while balancing the playing field against the large or more established competitors.
A Sydney Virtual Office allows small to medium size businesses to have access to the same facilities as the “Big Boys” in our markets at a fraction of their operating costs. Lower costs equal higher Virtual profits! GO-VIRTUAL!
Tammy Palmer
International Marketing Consultant
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