Case Studies

Case Study: Jackgreen
In launching Australia's first dedicated 'green' energy retailer, Jackgreen chose Creation Station (now W3B) to build a website from designs screens submitted by a design agency.

Over time, W3B started to help develop and extend the website functionality.

Amongst many projects, driving customers to the Jackgreen site became the number one priority. Together with leading search engine optimisation experts Enedia and Hitwise, we were able to develop not only targeted strategies for increased traffic but also unique content of real value.

W3B also made a unique contribution to the search engine optimisation process, and were able to advise on content topics and then commission professional writers to create keyword rich feature articles.

Creating unique content also enabled us to design and implement some exciting 'sticky features', based on multimedia technologies to enhance website usability.

A History of Energy timeline and Home Energy Usage calculator are available for view on the Jackgreen website.

Based upon a unique user tracking module we developed to aid SEO analysis, further and ongoing evaluation of user behaviour resulted in a redesign of the website look, feel and function.

A combination of focused effort, refining of search keyword phrases and implementation of results from search engine campaigns delivered Jackgreen a tenfold increase in unique visitors to their website.