Pay per Click Advertising

Pay Per click advertising (PPC) requires that you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

Pay Per Click Advertising - Designed to work for your Business no matter what your budget.

Area Targeted

PPC advertising is area specific. You decide where your add will be displayed. Your add will only be seen by customers able to purchase your product & services.

Customer Targeted

PPC ads are presented to the type of person who's likely to act on them. PPC ads appear related to your keyword choices. The better your keyword choices & the more effective your add copy. The higher the quality of traffic to your site. When your campaign is managed effectively the customers PPC advertising brings to your site will:

• be looking for what you are advertising
• enter the site and look around
• complete a transaction or become a lead (i.e. convert)
• come from countries and regions that you are interested in
• return to visit your site again

Budget Controlled

You decide bid amounts, daily & monthly spending. You can choose to pay a lot  per bid & allocate a small budget or bid less and have your add lower down the results page. With this kind of control you can be the top of Google no matter what your budget.

We don't know of a more targeted & affordable advertising medium available today.

W3B PPC Services

At W3B we offer effective campaign management of Sponsored or Content Match Advertising as offered by Google, Yahoo Search Marketing and others.

In managing your PPC campaign we perform a great number of tasks these include:

• Keyword Selection: As this is crucial to the success of you campaign we perform extensive keyword research to ensure your PPC campaigns effectiveness.
• Advertisement Development: We write custom and unique titles and descriptions to help maximize clickthru rates for your adds.
• Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
• Campaign Tracking: We implement tracking codes to monitor your ROI.
• Account Settings: We will establish and monitor Account Settings including daily max spend, match type, countries, etc.
• Monthly Analysis: We perform end of month analysis of campaign performance, including keyword costs, conversions, and ROI.
• Campaign Revision: We continually strive to make your campaign more successful. We test and implement advertisement improvements, including changes to Title/Descriptions, advertisement copy, keyword list modifications, and bid adjustments.
• SEO Ranking Report: We will provide an SEO Ranking Report to determine where site is ranked organically for keywords used in your PPC campaign.

At W3B our goals for your PPC advertising campaign are:

• More SALES
• More ENQUIRIES
• Higher ROI (Return on Investment)
• Lower CPA’s (Cost per Acquisition)

W3B can help design and manage an effective PPC campaign for your company and bring in the results you are looking for. We can strategically complement your current advertising and give your company more thorough coverage in the online advertising marketplace through a PPC campaign.