Back-end for Designers

We speak points, picas, typefaces, colour models and all the other jargon necessary to communicate effectively with design-agencies in bringing their graphic designs to functioning web interfaces.

We understand graphic design and the latest web technologies and with this experience can advise your designers on how best to interface with this new medium.

Many times we've seen graphic designers deliver 25 or more screens for a website based on a print layout mentality, each with a unique page layout requiring a completely different template for each. Often designers make the mistake of thinking that every headline on the site can be a graphic, with no consideration for filesize or accessibility.

When it comes to creating a functional website from designs like this, it can entail a good deal of finicky programming and template control to achieve the designers vision. In other words it can become a very expensive excercise whilst it inhibits the ability of the framework to be extensible, so in effect adding extended functionality also becomes an expensive proposition.

Having W3B partner with you and your agency from the outset of any web project can help ensure that technical aspects are considered at the same time as the graphic design ideas, in effect protecting you from promising clients technical solutions based upon design screens rather than technical capabilities.